Course Overview
This course equips participants with the practical skills and strategies needed to write compelling, fundable grant proposals. From identifying suitable funding sources to crafting persuasive narratives, the course walks learners through every stage of the grant writing process. Whether you’re a beginner or looking to enhance your current grant-writing capabilities, this course provides the tools to increase funding success rates.
Course Overview
This course on Internet Marketing Fundamentals is designed to equip participants with the foundational knowledge and hands-on strategies to successfully build and manage a strong online presence. Covering essential elements such as social media, branding, SEO, real-time marketing, campaign management, and lead generation, this course provides both a strategic and practical view of today’s digital marketing landscape.
Participants will explore how to create engaging content, manage brand reputation online, leverage SEO and analytics, and build strong, sustainable digital marketing campaigns. Whether you’re a business owner, a marketing professional, or just getting started, this course provides a clear path to understanding and executing effective online marketing.
Course Agenda
Module One: Product Development and Improvement
- Identify Your Target Audience
- Case Study
- Module One: Review Questions
Module Two: Real Time Marketing
- Dynamic Content
- Engagement Builds Followers
- Constant Readiness and Monitoring
- The Time, the Place and the Media
- Case Study
- Module Two: Review Questions
Module Three: Brand Management
- Every Interaction Counts
- Consistent Through All Media
- Unique Qualities
- Needs to be Actively Managed
- Case Study
- Module Three: Review Questions
Module Four: Social Media (I)
- You are Building a Community
- A Personal Touch
- Brand Champions
- Make it Easy to Share
- Case Study
- Module Four: Review Questions
Module Five: SEO Basics
- Relevant and Original Content
- Keywords
- Value Proposition
- Linking
- Case Study
- Module Five: Review Questions
Module Six: Social Media (II)
- Content is King
- Blog and Interact
- Webinars
- Constant Monitoring
- Case Study
- Module Six: Review Questions
Module Seven: Website Characteristics
- SEO Optimization
- Landing Page
- Analytics
- Mobile and Tablet Friendly
- Case Study
- Module Seven: Review Questions
Module Eight: Capturing Leads
- Lead Management and Generation
- Give Something Away
- Quality vs. Quantity
- Capture Repeat Customers
- Case Study
- Module Eight: Review Questions
Module Nine: Campaign Characteristics
- Tailored for Your Audience
- Use Powerful Words
- The 4 W’s of a Campaign
- Monitor and Tweak
- Case Study
- Module Nine: Review Questions
Module Ten: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
Target Audience
Anybody who is interested in learning Internet Marketing Fundamentals Skills.
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