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Marketing Essentials

CLASSROOM TRAINING

Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction.

CORPORATE TRAININGS

Our Corporate training provides you the opportunity to interact with instructors and benefit from face-to-face instruction.

VIRTUAL TRAINING

Catering to the demands of busy professionals, our virtual training programs are as effective as face-to-face learning.

TRAINING HIGHLIGHTS

High quality training from Certified & Industry Experts

Earn 8 PDUs

Course Completion Certificates

Extensive documentation provided

Reimbursement guaranteed if the training is not satisfied

Our approach is both practical and inspirational. Our training is carefully designed and tested to develop the key skills and confidence needed while being highly participatory and fun

This Training, ‘Marketing Essentials’ cover the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.

 

Training course contents:

Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.

Course Topics

This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

Cookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.

What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.

The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.

The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.

The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.

The Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.

The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.

Promotional Poster– An activity to consolidate key themes covered during the training

At the end of this Marketing Essentials training you will be able to:

  • Explain what marketing is and how it links to the growth strategy of a business
  • Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
  • Use the marketing triangle as a logical and customer centred approach to marketing

Once after the training you receive course completion certificate from Mangates

Anybody who is interested in learning Effective Soft Skills.

What Does Mangates provide me on the day of the course?

We provide Course Materials, Course Completion Certificate and Refreshements

What experience does Instructor has?

All our Instructors are Certified & Industry Experts and they have years of experience in teaching Agile Courses

Does this course includes exam?

This course does not include exams as this is non-certifications course. once after the training we provide course completion certificate with each credit per hour (SEU,s or PDU’s)

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