Course Overview
This practical sales skills training is designed for sales professionals and anyone whose role involves selling. Whether you’re new to sales or an experienced professional, this course adapts to your needs and skill level. The goal is simple: to help participants exceed sales targets and gain immediate, measurable results.
With a toolbox of proven techniques developed from years of real-world experience, this course provides strategies you can immediately apply in your sales role. You’ll refine your personal selling approach, build confidence, and significantly improve your sales outcomes.
Course Agenda
Module One: Foundations of Sales Excellence
- The 80:20 Rule – Why 20% of salespeople produce 80% of the business
- The Perfect Salesperson – Identify personal development areas
- Goal Setting – Techniques and exercises for performance goals
Module Two: Building Strong Relationships
- Build Trust – Establishing rapport and credibility with prospects
- Ask the Right Questions – Questioning skills that drive sales
- Engage the Customer – Understand customer lifetime value
Module Three: Customizing Your Approach
- Be Specific – Tailoring benefits to individual clients
- Make Your Customer Smarter – Handling informed buyers
Module Four: Self-Assessment and Improvement
- Maximize Your Efficiency – Learning from missed opportunities
- Catch Yourself Doing it Right – Learn from successful interactions
Module Five: Product & Market Mastery
- Know Your Products – Deepen product knowledge to drive sales
- Develop a Competitive Advantage – Stay ahead of competitors
Module Six: Objection Handling and Closing
- Handle Objections – Techniques for overcoming resistance
- Ask for the Business – Spotting buying signals and closing deals
Module Seven: Sales Follow-Up
- Follow Up After the Sale – Creating a seamless post-sale experience
Module Eight: Real-World Application
- Apply the Skills in Your Role – Action planning for real-world results
Learning Outcomes
- Understand what differentiates top sales performers
- Set and work towards personal sales performance goals
- Use a toolbox of practical and proven sales techniques
- Confidently apply these techniques in daily sales interactions
Certification
Participants will receive a course completion certificate from Mangates upon finishing the training.
Target Audience
Anybody who is interested in learning practical and effective sales skills.



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